8 Best Email Marketing Software for Ecommerce (2023)

There are plenty of email marketing platforms for your ecommerce business, and it’s hard to pick the right one that fits your business. Here, I listed the best email marketing software for ecommerce businesses. So, to make it simple, let’s start with my top 3 picks.

With still being one of the best marketing ways with high ROI, email marketing for ecommerce businesses is a big part of 2023 marketing strategies. Email marketing has been known as an ideal way to reach out to your targeted customers directly and provide them with the best value you can offer.

Why Email Marketing Software for Ecommerce

With so much effectiveness, email marketing comes with its own challenges. Managing a large number of customers (subscribers) list, segmenting them, and also sending personalized emails is not easy. And that’s where email marketing software for ecommerce comes in handy.

Email marketing software is the perfect gateway to reach a large audience on time, manage them, and also analyze their behavior, email open rates, etc.

But with so many email marketing software available today, it can be hard to decide which one suits your business needs and is within your budget. That’s why today I will put forward my tried and researched top 8 email marketing software for ecommerce businesses.

So without further ado, let’s discuss the best email marketing software.

Best Email Marketing Software for Ecommerce (in 2023 and beyond)

If you know that email marketing is the best strategy for ecommerce businesses, the next footstep should be choosing email marketing software. You have various options out there to choose from. So, let’s look at the best and most popular ones here.

Here are my 8 picks on the Best Email Marketing Software for Ecommerce:

1. Klaviyo
2. Mailchimp
3. TinyEmail
4. Hubspot
5. Sendinblue
6. Constant Contact
7. GetResponse
8. SmartrMail

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1. Klaviyo

Klaviyo is a powerful e-commerce marketing platform that seamlessly integrates with platforms like Shopify and WooCommerce, making it the go-to solution for online store owners.

Its state-of-the-art automation capabilities, intuitive interface, and top-notch email personalization facilities have earned it a reputation as the “gold standard” in email marketing.

Klaviyo Features

• Klaviyo provides a user-friendly interface with a drag-and-drop visual email editor, making creating and customizing email templates easy.

• Its segmentation and triggering options enable you to create personalized campaigns targeting specific customer groups based on their behavior and interests.

• Additionally, Klaviyo’s ROI-based campaign reporting allows you to track sales from email marketing based on actual transactions, giving you a better understanding of the impact of your campaigns on your bottom line.

• Also, its dynamic block content feature allows you to add personalized product recommendations to your emails, increasing the chances of conversions and sales.

• This email marketing software also enables you to create custom audiences for Facebook and run campaigns directly from the dashboard, making reaching your target audience on social media easier.

• Another amazing feature of Klaviyo is its advanced reporting capabilities, including a metrics dashboard and customized benchmarks for your business. This enables you to track your progress and see where you can improve.

Klaviyo Pros and Cons

✔️ Pros:

• Powerful customer segmentation and triggering options.
• ROI-based campaign reporting.
• Tracks website interactions and events.
• Offers an SMS marketing tool and a built-in popup form builder.
• Provides a CRM that stores all customer data in individual profiles.
• Offers advanced reporting capabilities.

✖️ Cons:

• The free plan limits to 250 email contacts and 50 SMS contacts.
• Pricing may be high compared to other email marketing platforms.
• Support documentation may be outdated at times.

Klaviyo Pricing

Klaviyo‘s pricing structure is tiered, based on the number of contacts you have in your account. If I give you a general pricing idea so, for about 3000 subscribers, you have to pay $70 per month (if you choose email only). And if you need an SMS and email plan for up to 3000 subscribers, you have to pay $85 per month.

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2. Mailchimp

Mailchimp is a comprehensive email marketing platform that offers robust and easy-to-use features to help businesses leverage the power of emails for their marketing and sales efforts.

It is a popular choice for small and medium-sized businesses and is known for its ease of use, focus on eye-catching email templates, and integration with a wide array of third-party tools.

Mailchimp Features

• Mailchimp’s drag-and-drop editor allows users to design custom emails easily. It is user-friendly and requires no coding skills to use. Users can customize their emails with text, images, and other design elements, making it easy to create visually appealing emails.

• Mailchimp’s email automation feature allows users to create trigger-based messaging campaigns, eliminating the need for manual emails. Users can set up automation workflows for different types of communications, such as cart abandonment recovery and upselling, and set them up within minutes.

• The software also allows users to segment their contact lists based on various criteria, such as tags, location, and purchase history. This feature allows users to send personalized emails to specific groups of people, improving the chances of conversions.

• Mailchimp provides users with comprehensive reporting on campaign performance. This includes open, click-through, and unsubscribe rates, which users can use to improve their campaigns and make data-driven decisions.

Mailchimp Pros and Cons

✔️ Pros:

• Easy to set up and use.
• Offers a range of options for both low-end and high-end users.
• Integrates with many third-party tools, including ecommerce platforms.
• Thorough and detailed reporting on campaign performance.
• Plenty of email templates to choose from for customization.

✖️ Cons:

• Navigation can be confusing for novice users.
• Some high-end features are only available with the paid version.

Mailchimp Pricing

Mailchimp offers a free plan for up to 500 subscribers, with pricing starting at around $39/month for up to 3000 subscribers. And for standard and premium packages, pricing goes up to $350 per month for the same number of subscribers as in starting plan.

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3. TinyEmail

At its core, TinyEmail is an email marketing tool that utilizes artificial intelligence to help users create personalized email campaigns.

It boasts various features, including customizable templates, sophisticated analytics, and email segmentation. (Read my in-depth TinyEmail review)

TinyEmail Features

• One of tinyEmail’s standout features is its email segmentation, allowing users to divide their users into groups based on their actions and interests. This ensures that subscribers receive targeted and relevant emails, improving engagement and conversion rates. 

• The drag-and-drop email editor makes it easy to create professional-looking emails with customizable templates, and the software’s A/B testing feature enables users to compare the performance of various modifications of their email campaigns.

• TinyEmail also offers built-in email performance tracking, allowing users to monitor the effectiveness of their campaigns using in-depth analytics and reports.

• Also, it integrates with various platforms, including Shopify, WooCommerce, Zapier, etc., making it accessible for users who rely on various tools and platforms in their marketing stack.

TinyEmail Pros and Cons

✔️ Pros:

• Integration with various platforms including Shopify and Woocommerce.
• Plans with reasonable prices for bloggers and small businesses.
• Email creation and sending are made simple by a user-friendly interface.
• Monitoring email performance with in-depth analytics and tracking features.
• Automation workflows for creating personalized email sequences.
• Personalization options for better audience reach and engagement.

✖️ Cons:

• Limited customization options for email templates and designs.
• There is only a 7-day free trial with full access available.
• As the audience grows (1m+), automating more tasks and using advanced analytics to segment readers might become more difficult.

TinyEmail Pricing

TinyEmail offers free, Standard, Pro, and Enterprise plans. The free plan includes a subscribers list of up to 500, access to forms and popups, and automation emails. 65 per month based on the range of features you want in your email marketing software plan.

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4. Hubspot

Hubspot is a customer relationship management (CRM) software offering businesses digital marketing tools. With its Marketing Hub, Sales Hub, and Service Hub, Hubspot covers all digital marketing areas, including email marketing, landing pages, social media ads, live chat, video, SEO, and content.

It is ideal for small to mid-sized businesses looking for an easy-to-use and deploy CRM that integrates well with other tools and systems.

Hubspot Features

• The automation of emails is particularly useful, as it allows you to save time and increase the effectiveness of your marketing campaigns. With Hubspot, you can also monitor and control the information received by customers and potential customers, which can help improve your relationships with them.

• One of the things I like most about Hubspot is its intuitive workflow and user interface. Even non-technical users can easily learn and use the software.

• Additionally, Hubspot offers many helpful marketing and sales tools, such as email tracking and scheduling, meeting scheduling, CRM, predictive lead scoring, sales automation, email sequences, and reporting.

• The email tracking and scheduling feature in Hubspot’s Sales Hub is also particularly useful for organizing and optimizing your communication with potential customers. You can also schedule meetings easily and efficiently, saving time and increasing productivity.

Hubspot Pros and Cons

✔️ Pros:

• Easy to deploy, implement and maintain.
• Intuitive workflow and user interface.
• Automation of emails saves time and increases effectiveness.
• Offers a broad range of useful marketing and sales tools.
• Popular CRM software with online tutorials and integrations available.

✖️ Cons:

• The cost of paid plans may be high for some businesses.
• Limited integration with analytical tools.

Hubspot Pricing

Hubspot offers two types of packages. The pricing plans for individual and small teams and enterprises and businesses.  The cost of the paid plans increases depending on the number of features and the number of contacts you have.

For example, you have to pay $18 per month if you choose the individual/small teams starter package for 1000 marketing contacts.

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5. Sendinblue

Sendinblue is another email marketing and sales automation platform designed to help businesses of all sizes engage with customers, manage contact lists, and track real-time success.

Sendinblue Features

• Sendinblue allows you to store unlimited contacts, making it an ideal solution for growing businesses that don’t want to worry about being restricted by their email marketing software.

• Moreover, Sendinblue’s drag-and-drop email editor makes creating beautiful, professional-looking emails easy for beginners. With over 40 pre-designed templates, you can quickly create and send emails that resonate with your audience.

• Its marketing automation tools allow you to set up workflows to automatically send follow-up emails to your customers based on their actions.  

• And its integrated CRM lets you store all your contact information in one place, including notes from your previous call or meeting and relevant documents that you upload directly into the contact profile.

• With Sendinblue’s A/B testing feature, you can test different subject lines, email content, and send times to optimize your email campaigns for maximum effectiveness.

• Sendinblue also provides real-time analytics and insights into your email campaigns, giving you the information you need to make data-driven decisions.

Sendinblue Pros and Cons

✔️ Pros:

• The intuitive drag-and-drop email editor is perfect for beginners and experts alike.
• Sendinblue offers SMS marketing and chat features that help you to expand your reach and engage with customers in new and innovative ways.
• You can segment your email lists based on customer behavior and interests to send targeted and personalized messages.
• You can create and schedule campaigns in advance thanks to Sendinblue’s automation features, which are a significant time saver.

✖️ Cons:

• Technical issues can sometimes arise, resulting in delayed email sends and limited access to customer support.
• Native integrations with other tools are limited, although they are continually increasing.

Sendinblue Pricing

Sendinblue offers a free forever plan to send up to 300 emails daily. Paid plans start from $25 per month for 20,000 emails per month.

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6. Constant Contact

Constant Contact is a versatile marketing tool that offers much more than just email. It is a fully-equipped marketing toolbox that includes email marketing, social media management, landing page creation, and online store building.

With Constant Contact, you can create highly customizable emails optimized to work on all devices, create targeted lists based on content clicks, and even run Facebook and Instagram ads.

Constant Contact Features

• Constant Contact provides over 300 customizable email templates, including dynamic sign-up forms, powerful automatic display triggers, and polls.

• With its powerful marketing automation, users can create triggered email series that nurture customers to become loyal brand advocates.

• One standout feature is the ability to segment contacts and create targeted lists based on the content they click on. This feature allows businesses to send hyper-personalized content that increases customer lifetime value.

•  Additionally, it provides advanced segmentation, including subscriber engagement or purchase activity via plugins like Shopify or Zapier, etc., to automatically manage contacts based on email link clicks.

Constant Contact Pros and Cons

✔️ Pros:

• User-friendly platform with a wide variety of digital marketing features.
• Highly customizable and optimized email templates.
• Powerful marketing automation for creating triggered email series.
• Advanced segmentation and targeting options.
• Integration with well-known e-commerce platforms like WooCommerce and Shopify.
• Reliable customer support and a reputable company.

✖️ Cons:

• Limited design customization in certain areas.
• Some oddities with external connections for photos and URLs.
• Slow search option for past emails if not organized in folders.

Constant Contact Pricing

The pricing schemes Constant Contact offers are determined by the number of contacts you have in your list. The Email plan starts at $9.99/month for a core email, and the digital marketing plan is $45/month for a plus plan in the same category.

Every plan includes support for analytics, ecommerce marketing, contact management, marketing channels, and templates that can be customized.

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7. GetResponse

GetResponse is an email marketing tool that provides users with comprehensive marketing features to create and send professional-looking emails, newsletters, landing pages, and autoresponders.

The platform is easy to use, and its advanced automation features make it a great option for small businesses.

GetResponse Features

• GetResponse is a comprehensive marketing tool that offers a plethora of features to help small and medium-sized businesses with their email marketing efforts. It has a drag-and-drop email editor with a range of customizable templates to create visually appealing emails that reflect your brand. 

• The platform also provides a funnel builder to create complete sign-up and sales funnels and automation capabilities like triggered emails, drip campaigns, and autoresponders.

• In addition to email marketing, GetResponse offers landing page creation, Facebook ad creation, and even tools to host your webinars. The platform has AI product recommendations, which help to analyze customer behavior and interests to offer personalized product recommendations.

• One standout feature is the Conversion Funnel, which helps you build sales funnels with landing pages, social media campaigns, and webinars, all in an organized manner while tracking your conversions.

GetResponse Pros and Cons

✔️ Pros:

• Easy-to-use interface with various templates and design tools.
• Multiple pricing options for different budgets and requirements.
• Advanced automation features with lead scoring and integration with popular CRM and e-commerce platforms.
• Funnel-building tools are great for lead generation and conversion tracking.
• Integration with marketing software is seamless.

✖️ Cons:

• Limited template options compared to various business types and needs.
• It doesn’t offer a free trial to test out the platform.

GetResponse Pricing

GetResponse offers various pricing options depending on your requirements. Paid plan pricing starts at $19 per month for the basic Email Marketing plan to $199 monthly for the ecommerce marketing plan with advanced features for larger enterprises.

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8. SmartrMail

SmartrMail is an email service provider designed for small to medium-sized businesses. The platform offers a range of features that allow companies to send and receive emails, set up email templates, and create marketing campaigns.

It’s easy to set up and use, with an interface that makes everything accessible and easy to understand.

SmartrMail Features

• SmartrMail has a library of email templates designed to help businesses create professional-looking emails quickly and easily. The templates are mobile-optimized, which means they’re designed to look good on any device.

• It allows businesses to set up marketing automation campaigns that can be used to engage with customers and drive sales.

• Businesses can create different buying journeys based on whether their new subscriber is an existing customer, new visitor, or repeat purchaser to send relevant and engaging emails.

• SmartrMail’s user interface is clean and easy for users to adapt to. It’s intuitive and provides an easy-to-use experience for businesses and their customers.

SmartrMail Pros and Cons

✔️ Pros:

• SmartrMail is affordable for small to medium-sized businesses and is a great solution.
• The software is stable and easy to use, with an interface that makes everything accessible and easy to understand.
• SmartrMail ‘s support team is responsive and helpful.
• The platform’s strong global presence allows businesses to communicate effectively with customers worldwide.

✖️ Cons:

• You can sometimes have issues with spam filtering and blocklisting/allow listing features.
• A few more options would be helpful for the webmail function.
• SmartrMail is not as powerful and seamless as some other email service providers.

SmartrMail Pricing

SmartrMail offers a free plan that allows up to 250 subscribers and 500 emails per month. The paid plans start at $19 per month and provide various features for 1000 subscribers and emails required. This price can drastically increase based on the number of subscribers and which monthly plan your business needs. 

Best Email Marketing Software for Ecommerce, Final Verdict

So there you have it, the 8 best email marketing software for e-commerce. Everything I have discussed today mainly focuses on ecommerce businesses and their needs. Although most software has the same basic features, each has unique features that make them stand out from the crowd. 

Each email marketing software has unique offerings, from various pricing options to high-quality features and easy-to-use interference. Now knowing the best email marketing software, you can easily choose the one which meets your business needs for 2023 and beyond!